Have you ever wondered why big brands like Sony and Ford use blogs to communicate with their fans and customer base? Blogs have become a very powerful way to reach people, and if you’re a music producer, you ought to follow the example set by other notable brands and businesses.
In this post, we’ll give you five reasons why music producers need a blog.
Trade User Data/Support for Your Downloads
It’s a well-known secret that despite the popularity of social media, email is still the most effective form of digital marketing. It’s more personal, and chances of emails being seen are higher than Facebook Instagram or Twitter posts. Using your own blog, you can easily collect email addresses of people who support your music. You can use plugins or web forms created through services such as MailChimp to achieve this. For instance, you could make a song available as a free download, and put a download gate which requires a person to enter their email address before the download is made available to them. In so doing you end up with a database of all the people who’ve provided actionable support for your music, or at the very least people who have some level of interest. The database of supporters empowers you; because next time, you decide to release a track or have some announcement to make you can send it directly to your mailing list. Chances of that message being seen by your actual supporters are higher than social media.
Build Credibility
Having your own blog and personalized domain shows that you’re serious about what you do, which is a very important factor when trying to getting paying supporters. Every “Jim and Jack” has a Facebook and SoundCloud page. Having a personalized blog page helps you stand out from the crowd. It sends a message that you believe in yourself, and you’re investing in yourself.
Drive Traffic to Your Music
Many producers fail to sell their music because they have no visibility – people don’t know they exist. You need to be seen by people in order for them to actually support your business. Having a blog allows you to increase your online visibility. The more eyes you have on you, the more likely that people will actually start to buy beats from you. There are different ways to drive traffic to your site, e.g., posting great articles, free resources, etc. However, posting articles blindly is not enough, though. You should do your best to make your content search engine optimized. Content that is optimized for search engines is more likely to appear at the top of Google searches which in turn brings more eyes to your blog and your music.
Share Your Expertise
People are always looking to learn more and improve their skills. Having your own blog gives you the opportunity to share your skills, tips, and resources with other musicians. Over time your site can become a knowledge hub. This can help build confidence in your followers and potential customers. People tend to buy things from people they trust. Would you buy products from someone you think might not be legit? Building trust in your brand gives people more confidence in your products and services. If people believe the information you’re sharing is genuine, they’ll start to trust you as a credible entity, and this can translate into paying customers.
Customize the User Experience
Having a dedicated blog enables you to customize how users experience your music and brand at large. You are using Facebook, Soundcloud, YouTube, etc. as your primary web outlet leaves your supporters susceptible to distractions. Social media platforms often have news feeds, videos, adverts, and other attention-grabbing material that can steer users away from your music. You don’t have to worry about those distractions on your blog because you have the power to shape the user experience. Another issue is that some social & music platforms don’t have certain functionalities such as allowing people to buy your music at a price of your choosing and in the format you like. Having your own site gives you the opportunity to add those missing elements. You may like to read: how to start a blog?
Conclusion
A blog can potentially help strengthen your career as a music producer so you should seriously consider starting one. There are plenty of free tutorials on YouTube and all over the net that can help you get started if you’re unsure what to do. I believe you find our blog post on why music producers need a blog. Please share it in your social circle.
